A little bit about myself.

Hi! I am Sadia. Nice to meet you!

It is pronounced as sadi-aah

Thanks for popping in! I am an Interaction Designer based in Newcastle Upon Tyne.

With a background in usability research, web development, and interface design.

I am passionate about bringing empathy to the iterative design process to develop elevated products, improving social justice issues, and working to create positive change.

I have been involved in every aspect of making quality app designs, including sketching, design usability testing, development, and automated testing and deployment.

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, co-founder of Apple, Inc.

Please feel free to shoot me an email or LinkedIn with me.

Work Experience

A 4-week placement at Guerilla Communication, working as part of a small team and completing a Marketing Campaign for Simply Norwegian. With an eye-catching poster, E-Newsletters, Post Cards, and Web Banners. Partaking in this project has provided me with the skills required to work with live client briefs and to accomplish above their expectations.

A one-day design sprint at Facebook TTC Lab Design Jam based in London, working with individuals from various backgrounds to think of a design solution.

A 12-week live brief. It was with NE1 Business Improvement District. In teams of two, the task set was to design concepts that aimed to restore the heritage and history of the Bigg Market in Newcastle Upon Tyne. This project was supported by consistent meetings and presentations to the client.

8-week live brief with NHS, collaborating with two students to produce concepts and prototypes for a local hospital to improve the experience ranging from clinical staff to patients to access information about the transplant services.

My project received brilliant feedback as it increased the quality of care given to patients and reduced the stress on staff.

I completed a one-day design sprint at Home Office London, involved working with multidisciplinary teams to innovate, iterate, and focus on user needs with the idea of designing services for the government. I worked on a strategy easier for the public to contact the police.

I worked alongside the founder of Quanrel. I participated in the user journey to the design process and the visuals, including the trends which fit the brief.

Furthermore, creating logos, graphical materials, style guides, and much more. I’ve acquired a greater understanding of the workings in these areas and further broadened my knowledge. 

I’ve partaken in user testing sessions, interviews, and co-design sessions, further crafting myself into a well-rounded professional designer with a comprehensive skill set.

Ticketmaster Logo

At Ticketmaster for a one-week placement worked as part of a small team. The project was to re-design the current application. 

This included conducting research using different methods such as surveys, user testing, and diagrams. Furthermore, it involved focusing on the look, feel branding, and UI as well as an interactive prototype.